United Group has opened up a new chapter of its business by launching the regional e-commerce online shopping platform shoppster.com today, July 23rd for shoppers in Serbia. Shoppster, e‑commerce business with the largest integrated online and TV shopping platform, will be available in Slovenian market in autumn this year, with simultaneous launching of Shoppster TV channel in both markets and other countries in the region.

Shoppster will initially offer more than 20 popular product categories (electronics, home and gardening, tools, fashion, items for children, kitchen appliances, etc.) and will continue to intensively broaden its product offer to satisfy the needs of demanding customers. Shoppster will provide the same level of online shopping experience equivalent to world renowned online shopping platforms such as Amazon, Wish or Allegra in Poland.

In addition to online shop, products will also be presented and available for sale on Shoppster TV channel, which will be devoted to home shopping. Popular TV personalities will be presenting offers and products of many companies that have joined Shoppster.

Shoppster will also introduce unique line of products under its own brand label, as well as celebrity line of products. Among these, highlight will be placed on the line of products from Praktična Žena developed in partnership with local tv celebrity host Nataša Pavlović.

The platform was developed over a two-year period with top regional and global sales, IT and media experts, that are continuously involved in development and upgrade of Shoppster. Consumers will be able to expect a simple, reliable, and secure e-shopping experience.

Besides offering popular brands, Shoppster will support the local economy by helping entrepreneurs expand their sales, positioning Shoppster as a reliable partner to all small and medium sized businesses.

United Group calls on all brand owners and reseller businesses to join Shoppster, a platform which will provide a new sales channel for their products that will reach a significant number of consumers and substantially improve their business results through online shop and TV channel.

From its founding, United Group and its members have been committed to high quality services and understanding of consumer’s needs. After the acquisitions in South-Eastern European telecommunications and media, the Group starts an entirely new phase of its business.

By acquiring popular online platforms Tako Lako in Serbia, and Ideo in Slovenia, United Group strengthened Shoppster even more, while their regular online consumers are up for a delightful surprise.