Krasimira Hadzhiyska is Chief Executive Officer of Nova Broadcasting Group, Bulgaria. With more than 23 years of experience within the company, she has played a key role in its transformation into the leading media company in Bulgaria. Prior to becoming CEO, she served as Chief Operating Officer.

Since joining Nova Broadcasting Group in 2003, Krasimira has held several senior management positions, including Sales Director and Head of Sales, Marketing and PR. She led the establishment of strategic partnerships with The Walt Disney Company, FOX, AXN and Discovery, expanding the Group’s portfolio and helping create Bulgaria’s first media sales house.

She has completed executive management and TV sales programmes, including specialised training at Discovery Channel in Washington, D.C., and WCOV-TV FOX 20 in the United States.