Iva Gajić is Group Director of Corporate Communications at United Group. She joined the Group in 2020 as SBB PR Director and became Head of Corporate Communications in 2025, before taking her current role in June 2026.

Before United Group, Iva held roles across the digital sector, public relations and media, including at leading media organisations in Serbia.

Gajić holds a Master’s in Business Communications and a Bachelor’s in Finance from the Faculty of Economics, University of Belgrade