Georg Tsaros is Senior Executive Advisor, Digital Platform Strategy and AI Transformation at United Group, having joined in May 2026.

He focuses on creating value across the media business, with emphasis on digital platforms such as EON and United Cloud that connect customers with digital content and providers across the group. His mandate is to accelerate value creation through strategic initiatives, digital transformation and AI-driven solutions.

Georg has extensive executive leadership experience across Europe, the United States and MENA, with a track record in transformation, digital business building and M&A across media, telecommunications, AI and technology. He has served in COO and Group CEO roles in ISP, IoT and platform businesses, as CEO of a publicly listed cybersecurity company, and in several board and advisory roles.

He holds an MBA from the MIT Sloan School of Management and a BSc in Finance from Stockholm Business School, and is fluent in English, Swedish and Greek, with working proficiency in German.