Victoriya Boklag is Chief Executive Officer (CEO) of United Group. Ms. Boklag has been with the company since shortly after its inception, joining the business from the private equity industry. She has held a number of strategic leadership positions within the Group, playing a key role as the company evolved from its origins as a local provider in Serbia to a regional leader. Ms. Boklag was appointed CEO in 2018. As CEO, she has presided over innovations in technology, product, and content and an increased focus on the customer that have resulted in growth across all territories. Ms. Boklag was educated in both the United States and her native Ukraine. She holds a degree in Business Administration and Management.