Victoriya Boklag is Chief Executive Officer and Vice President Marketing and Media of United Group. Ms. Boklag has been with the company since shortly after its inception, joining the business from the private equity industry. She has held a number of strategic leadership positions within the Group, playing a key role as the company evolved from its origins as a local provider in Serbia to a regional leader. Ms. Boklag was appointed Chief Executive Officer in 2018, combining this with the role of Group Vice President Marketing and Media to which she was appointed in 2013. As Chief Executive, she has presided over innovations in technology, product, and content and an increased focus on the customer that have resulted in growth across all territories. Ms. Boklag was educated in the both the United States and her native Ukraine. She holds a degree in Business Administration and Management.