Quique Vivas is Vice President for Marketing and Strategy. He joined United Group in 2022 from Vodafone where he has held different executive positions in markets and corporate functions across Spain, Germany, United Kingdom, Czech Republic and Greece. In his last role, he was Chief Commercial Officer of the Greek business where he was responsible for all marketing, sales, and digital activities. Quique is originally from Spain where he started his career as a consultant for BCG. He holds a degree in Media and Communications, a degree in Laws and a Master in Business Administration. In his new role he will be responsible for defining the company strategy and pushing for the growth of the whole group across B2B and B2C. He’s married and has two kids and in his free time he’s an avid reader, an amateur boxer and an average drummer.