Nikolai Andreev is the CEO of Vivacom. Mr. Andreev joined United Group in 2021 when it acquired Nova Broadcasting Group, where he was then CEO. He was appointed CEO of Vivacom in November 2021.

Mr. Andreev joined Nova, the leading multi-platform media and tech company in Bulgaria, as CFO in 2009 and became CEO of the company in 2019. Prior to his work at Nova, he was CFO and Investor Relations Director at one of Bulgaria’s biggest bottled water companies, Devin AD. Mr. Andreev has also held several senior roles at consumer goods company Unilever and was Executive Director and member of the Board of Directors of Ecopack Bulgaria AD and member of the Board of Directors of Eco-Rom Ambalaje SA Romania.

In 2014, Mr. Andreev won the EY/Forbes “CFO of the year” award for his overall achievements and contribution to the development of the profession.

Mr. Andreev holds a master’s degree in Finance.