Nikolai Andreev is the CEO of Vivacom since December 2021. Before that he was the CEO of the leading multi-platform media and tech company in Bulgaria Nova Broadcasting Group, acquired by United Group in 2021. He joined Nova, as CFO in 2009 and became CEO of the company in the beginning of 2019.

Prior his engagement with Nova Broadcasting Group, Nikolai Andreev was CFO and Director of Investor Relations at Devin AD, one of the biggest Bulgaria’s bottled water companies. He has also held several senior roles at the consumer goods company, Unilever.

Additionally, Nikolai Andreev was the Executive Director and member of the Board of Directors at Ecopack Bulgaria AD and member of the Board of Directors at Eco-Rom Ambalaje SA Romania as well.

He was honored with the prestigious 2014 EY/Forbes “CFO of the Year” and the 2023 Forbes “CEO of the Year” awards.

His academic credentials include a master’s degree in Finance.