Maria Stergiou is the B2B Executive Director at United Group, responsible for driving the growth strategy of B2B products and services across the Group’s countries.

With over 20 years of experience in Technology Services, Maria has a proven track record of leading sales teams, managing operations, delivering projects, and reengineering processes to enhance customer experience. Prior to joining United Group, Maria held executive positions at Intralot, Xerox, and Microsoft, and was the B2B Executive Director for Nova in Greece. She has a BSc in Computer Science, an MBA, and a PhD in Organisational Transformation.

In her role at United Group, Maria is leading the development of the B2B portfolio proposition, coordinating Account Management practices, and aligning customer relationship processes throughout their digital transformation journeys. Her commitment to advancing B2B growth and enhancing customer engagement is contributing to United Group’s vision of becoming a leading multi-play operator in South East Europe. In her free time, Maria enjoys spending time with her husband and two daughters.