Leading telecoms and media
provider in South East Europe
United Group is the leading multi-play telecoms and media provider in South East Europe, providing customers with a full range of telecommunications services. It has the broadest network coverage in the region and offers customers an unrivalled selection of content, from local offerings to the best selection from across the globe.
To support its growth, United Group has partnered with a number of leading global investors. In 2014, it became majority-owned by KKR, a leading global investment firm, with US 148.5bn in assets under management. The European Bank for Reconstruction and Development (EBRD) is a co-investor in the company.
Countries+ott world wide
(+ 4mil. ex-yu expatriates)
as of March 31, 2018
History and growth
United Group began in 2000 as a small cable company and expanded over the next twelve years through the acquisition and the formation of a number of assets including SBB, Telemach Slovenia and Telemach BiH. In 2012 the companies formed together to become United Group. Since then, it has grown through a number of acquisitions including cable TV operators, content platforms and mobile service providers that have strengthened its customer offering and expanded its presence across the region.
Today, United Group provides fixed and mobile telephony to a large number of households and offices in the region. In its key markets, the group companies also offer data and voice services, as well as certified managed services to small, medium and large companies.
United Group has developed a leading content business, as well as advertising sales business called United Media, which is a combination of top Pay TV channels in the region (sports, news, entertainment, movies, kids) and CAS Media providing clients with targeted media buying on most of the regional cable channels.
In 2016, United Group established United Cloud, an in-house technology and software development centre to develop digital services for the future. It works closely with leading global technology companies and is working on cutting-edge products.